What Everyone Gets Wrong About Making Money With Your Book
Let’s be real for a moment. There’s this idea floating around that once you publish your book, the money will just start rolling in. You’ve probably heard it, too—Write the book, publish it, and voilà, instant bestseller income! I hate to burst the bubble, but that’s not exactly how it works.
Most authors—especially Christian entrepreneurs, coaches, and ministry leaders—buy into this myth and end up disappointed when their royalty checks don’t match their expectations. So, let’s talk about it. What is everyone getting wrong when it comes to making money with their book?
What They’re Getting Wrong
Thinking the Book Will Sell Itself
Just because your book is amazing doesn’t mean people will magically discover it. Even the best-written book needs marketing, visibility, and a strategy to connect with your audience.
Relying Only on Book Sales
Most authors believe the only way to make money is through the book’s royalties. But with the average royalty being a few dollars per book, you’d need to sell tens of thousands to see a significant income.
Focusing Only on Selling Instead of Serving
When your sole goal is to sell, it shows. Readers can sense when they’re just a transaction to you. That approach rarely leads to long-term impact or income.
Not Having a Bigger Picture Strategy
A book isn’t the end goal—it’s the beginning. It’s a powerful tool, but it needs to fit into a larger plan to create transformation and income.
What To Do Instead
Here’s the truth: Your book isn’t just a product—it’s a platform. When you shift your mindset from “selling a book” to “serving people,” you open up endless opportunities to create impact and income.
The Ultimate Use of Your Book
When used strategically, your book can:
Build your credibility and authority as a thought leader.
Attract your ideal audience.
Create multiple streams of income (beyond royalties).
Open doors for speaking, coaching, and partnerships.
Allow you to fulfill your God-given calling to inspire and impact others.
Bonus Tip
Here’s the thing: You don’t have to figure this all out on your own. So many authors struggle with marketing and leveraging their books because they’re trying to reinvent the wheel. That’s why I created the Book Marketing Club—a community designed to help you learn proven strategies, get personalized support, and turn your book into the transformational tool it’s meant to be. Ready to take the guesswork out of marketing your book and start making real impact and income? Join the Book Marketing Club today and get the tools, strategies, and support you need to turn your book into a powerful ministry and business platform. Let’s do this together—because your story deserves to light up the world!